Premier Lifestyle Marketing Influencer
For The Outdoor Industry

Swift Waters

Our Story

Swift Waters – our passion for the outdoor lifestyle is what led us to this line of work. This love for the outdoors inspires us to do the best work for our clients.

Today, while our tools have become more robust and the online landscape has evolved, our focus is about creating a meaningful connection between people and brands.

Leadership

Swift Waters was founded by a lifetime admiration of hard work and commitment to succeed, with over 50 years of combined mainstream and online marketing experience.

Today we are committed to preserve the outdoor community while bringing value to those who choose to pursue their passion and livelihood within the outdoor verticals.

What We Do

Swift Waters is the premier lifestyle marketing influencer for the outdoor industry.

We focus entirely in the active outdoor lifestyle markets to enhance your branding strategy.

Our social/digital services are expanding its content management offering and brand ambassadorship with increased access to industry influencers.

 Swift Waters Tool Box

Lifestyle Marketing

  • Profile Design
  • Lifestyle Content Creation
  • Accelerated Engagement
  • Social Media Advertising
  • Co-Op Cross Platform Marketing
  • Social Metrics

Influencer Management

  • Advance Influencer Access
  • Product Review Marketplace
  • Ambassador (Influencer) Management
  • Gear Review Collective

Social Media – Lifestyle Marketing

Profile Design

  • Social Media site creation / updates
  • Timeline banner
  • Site set-up & management
  • Cross Platform integration
  • eCommerce creation

Social Media Advertising

  • Creating focused ad placement
  • Ad sets limited and targeted
  • Number of “PPC” TBD based from budget

Lifestyle Content Creation

  • Lifestyle image creation for your target market
  • Maximizing SOE
  • Product informational content
  • In field product tip, how too, demo
  • Integrated logo watermark

Social Metrics

  • Analytics baseline / forward production review
  • Current demographics overview
  • Posts, tag utilization rates (#,@)
  • Website link activity
  • Recommendations to improve activity

Accelerated Engagement

  • Interactional posts, engagement booster
  • Creative “Give-a-Way” campaigns
  • “Ambassador” program – tied to shop now / discounts

Co-Op Cross Platform Marketing

  • Postings are coordinated with affiliated partners
  • Content marketing cross- partnership promotions
  • Cross promotional analysis

Ambassador (Influencer) Program

Access to Advance Influencers

  • Discover: Influencers are based on partnership type and interests
  • Selection: Refine influencer search by social channel and total number followers
  • Target: Create lasting partnerships with influencers

Ambassador Management

  • Develop: review lists for group of influencers to brand ambassadors, athletes …
  • Discover: Easily select and add ambassadors to any campaign
  • Engage: Send any product review campaign to any qualified ambassador for a review

Product Review Marketplace

  • Create: Generate review campaigns for products that map to your marketing strategy
  • Define: Specify influencer requirements for each product review campaign
  • Review: All review content will be approved by you
  • Track: Influencer upload their work to the dashboard were you can access results

Gear Review Collective

  • Gear Review: full length gear reviews, or snippets with links back to the full review
  • Content Amplification: Gear review content is published via Co-Op Cross Marketing Partnership
  • Greater Reach & Engagement: By posting the gear review the brand increase exposure

Why be an Ambassador (Influencer)

Connection to cutting edge product manufactures

  • Network: Build up a new business network of friends
  • Selection: Stay current on new innovation
  • Be the Subject Matter Expert: Provide product owners insight to create something that matters.

Self Promotion

  • Develop: review lists for group of influencers to brand ambassadors, athletes …
  • Build: Likes and Followers on your social media sites
  • Engage: Send any product review campaign to any qualified Co-Marketing business partner

Create Business 2 Business relationships

  • Build : your business portfolio
  • Be: the Expert of the field
  • Receive : high product discounts
  • Create: content that you take credit for.

Content & Knowledge promotion

  • Create Gear Review: full length gear reviews, or snippets with links back to the full review
  • Content Amplification: Gear review content is published via Co-Op Cross Marketing Partnership
  • Greater Reach & Engagement: By posting the gear review the brand increase exposure

Why Swift Waters

Consumer Trust

The right lifestyle marketing campaign can work to create an authentic message that resonates with consumers, creates quality engagements and drives sales.

  • 92% of consumers trust recommendations from other people
  • 70% of consumers listed online reviews as the second most trusted source.

Lasting Effect

Even after an engagement has been completed, it will continue to be viewed and shared while promoting your brand.

  • 88% of followers will verbally tell a friend about a brand they value
  • 72% indicate they are more likely to buy products from brands they are knowledgeable about

Leverageable

  • Brand Awareness
  • Education
  • SEO
  • Social Following
  • Damage Control
  • Sales
  • Trust
  • User Generated Content

Increased Conversion Rates

Creating effective Lifestyle Marketing personas and campaigns, brands experience increase conversion rates as much as 10 fold.

Ready to get started?

For more information and to get started with Swift Waters today contact us:

Shawn Gibbons

shawn.gibbons@swift-waters.com

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